EDISON, N.J. -- As consumers become more comfortable with their sexuality, the sexual enhancement category is taking off, says Christopher Jacobsen, chief marketing officer of Barmensen Labs LLC, manufacturer of Maxodelm and Vivaxa.
While the median age of men who use enhancement products is 36, the category attracts users from ages 18 to 85, notes Jacobsen. He adds that there is tremendous interest in such products from baby boomers, the youngest of whom are in their early 40s.
Younger men are buying into the category for enhanced sexual experiences, while older purchasers are seeking to recapture their youth, says Jacobsen, adding that Maxoderm caters to …
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